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What’s the biggest hurdle to marketing technology adoption?

Technologists are increasingly being called to help drive, and even shape, company's marketing efforts, in everything from analytics and online engagement to building a mobile strategy. The convergence of worlds hasn't already been easy, though, which is why Five2ndWindow was started to help chart what's needed for success in the cross section of marketing and technology. Let us know what you think is the biggest hurdle below, and check out Five2ndWindow to read more.


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