Microsoft is on a creative marketing roll. Either they hired a new marketing firm, or they are actually starting to understand how to reach people. I'll bet it’s the former.

In the latest serious of ads for XBOX One rolling out today on the web, and on TV starting Sunday, "Invitation" does a great job proving that their upcoming, latest generation console will provide something for everyone. It doesn't hurt that the video highlights soccer star Steven Gerrard and Zachary Quinto as Spock, as they invite people to join them in the Xbox One experience.

Xbox One launches on November 22, 2013.