Dell Falters in Third Quarter, Triggering PC Industry Fears

Dell, once the world’s biggest maker of PCs, posted its financial results for the third quarter of 2012, and the new isn’t pretty: The firm announced net income of $475 million on revenues of $13.7 billion, both of which represent significant year-over-year drop-offs. And Dell says that diminishing demand for PCs will adversely affect its earnings go forward. (See also, "Dell Earnings, Outlook Drop as Firm Looks to Windows 8 Boost" and "Citing Windows 8 Uncertainty, Intel Warns on Current Quarter.")

Dell is undergoing a multi-year effort to diversify its product portfolio, which is still overly-dependent on PC sales. But even in its core PC market, Dell is losing ground to faster-moving competitors from the Pacific Rim. The firm is currently third in PC market share behind Lenovo and Acer, but is neck-and-neck with Acer and in danger of falling further.

“We are consistently executing our end-to-end solutions strategy for the benefit of our customers,” said Dell chairman and CEO Michael Dell. But Dell CTO Brian Gladden admitted the firm faced “a difficult global IT spending environment” while being “encouraged” by early interest in touch-based Windows 8 devices.

That encouragement is perhaps misplaced. A key source at Microsoft told me this week that sales of Windows 8 PCs have been well under its internal projections, and as I noted in Windows 8 Sales Well Below Projections, Plenty of Blame to Go Around, the firm blames PC makers’ “inability to deliver.” Dell’s Windows 8 offerings are perhaps emblematic of the wider industry confusion, with the firm offering a traditional slate tablet, touch-based Ultrabook, and a convertible laptop with an impractical flip hinge. Consumers clearly have no idea what to make of these machines, and businesses—still in the midst of Windows 7 rollouts—aren’t expect to adopt the OS in big numbers.

On the good news front, Dell’s server and networking revenues were up 11 percent in the quarter, with Dell reporting that it was the only server provider among the top three to have positive unit growth in the quarter. Dell’s Enterprise Solutions and Services revenue grew 3 percent year over year to $4.8 billion, though revenues from enterprises fell 8 percent.

Looking ahead, Dell expects the challenging global economy to negatively impacting its revenues. But I’m now wondering if Windows 8 won’t be the PC industry cure-all that many had hoped for. And that will have ramifications far beyond just Dell.

Discuss this Article 11

Waethorn
on Nov 17, 2012
@gerhardb212: I think one of the problems with the pricing is that AMD is on a different release schedule than Intel. Their Trinity chips just got released for laptops, and the E2's are making an extremely slow roll-out. AMD keeps Intel in check, but right now, Intel's only modestly priced systems ship with Atom chips, and customers are looking for systems in the sub-$700 price range with more adequate performance, and that means no touchscreens. AMD systems are being put into cheaper laptops without touch to fit consumer interests, but OEM's aren't building many thin and light machines with them, and the Atom's best competitor (right now) is the E2, and most OEM's don't have any systems shipping with them yet. The other CURRENT mobile chip from AMD is the Z-60, and OEM's are JUST getting the silicon, so systems designs haven't come out with it. AMD's Hondo SoC which will put Atom in the waste barrel won't be out until next year. I can confidently say that consumers generally don't want to spend the $1000 on systems anymore after Intel low-balled them into the netbook craze a few years ago. Consumers are looking for better performance, but aren't willing to go back to 2007 prices for laptops. AMD keeps Intel competitive in the x86 space, and lots of customers still don't understand ARM and Windows RT - sometimes some customers THINK they need backwards compatibility, but actually don't, and this is the problem. Retailers are trying to sell off their Windows 7 units to make room for newer, but fewer models with Windows 8. The entire industry is being very conservative with their releases right now too what with market analysts literally scaring them with market counts and projections. I have to say, the whole situation reminds me of the US economy scare in 2008 - which probably wouldn't have happened had it not been a bunch of conservative "analysts" spelling Armageddon if consumer spent and causing the economy to implode in such a short time.
pthurrott
on Nov 16, 2012
Enough with the market share BS. We get it, you LOVE Apple. And you will never forgive Michael Dell for a very timely slight ... from 15 years ago. Nothing like a sore winner.
ghosthunter1966
on Nov 16, 2012
Personally, I quit buying Dell after they moved all their plants out of country, primarily because the quality dropped off considerably, and they are still trying to come back to where they were, in my opinion. For a long time, they made good, solid PC's, but given the quality I've seen lately, I find myself looking elsewhere (Lenovo, Acer) for innovative and durable products. As for Windows 8, I do see it as an interim release. I do like the OS, and have either installed it on existing equipment, or purchased new equipment with Windows 8 already on it. Once I got past the learning curve, it's actually a pretty solid release. I can, however, understand the market's reluctance to purchase what you have described as a "Confusing" release of software. People aren't quite sure what to make of Windows 8, and given the chameleon-like features that bounce people from the start screen to the desktop, its a wonder people just don't walk away at first sight. In stores, the start screen prevails, and the desktop becomes an "out of site, out of mind" experience for the customer and I think people are left standing there thinking that they're going to have to learn a whole new system again. That doesn't appeal to most of the buyers out there who don't spend a lot of time thinking about how they use their computer.
roncerr
on Nov 16, 2012
@ Paut Thurrott: You said "Enough with the market share BS." Without the reply feature, I can't figure out to whom you're responding. It doesn't seem to be the one just before it in time which is the one just after it in the list. (Previous format with oldest first and a reply button made more sense.)
chuckb84
on Nov 16, 2012
Dell has been "faltering" for some time now. After Michal Dell's famous crack in 1997 that he would shut Apple down and give the money back to the shareholders, Apple has gone on to become 37 times more valuable than Dell, and Apple could (if they were crazy) buy Dell outright with cash on hand......7 times over. In the meantime Dell continues to have more market share than Apple. Hmm.....
gerhard_boenisc...
on Nov 17, 2012
My son wants to buy a new laptop and has the money ready, but none of the local shops (we are in Germany) has touch enabled Win 8 machines in store. They sell Win 7 and Win 8 without touch. They can keep them. I have ordered an Asus Taichi 21 which was supposed to be available 11/8, then 11/15 and now it is 12/12. No wonder nobody is buying PCs. They try to sell outdated machines and do not have adequate offers.
Plantagenet
on Nov 16, 2012
I standardized on Dell equipment for our company awhile ago. There backend equipment, Equalogics,, Force 10 and there servers are all good stuff with good support mechanisms in place. There laptops/PCs etc however are cheap. Tap your fingers on a Latitude laptop and it rattles unpleasantly and looks big and bulky. They just aer'nt machine you lust to own. Look at the Mac laptops and desktops though and you see quality oozing out of them. They are nice objects. The pressure Dell's poor desirability qualities has put IT guys under is huge as execs see the shiny objects and push to have them. We are about to order some new laptops and Dell still don't have a viable laptop out in the business latitude range for windows 8. In terms of tablets I manged to resist the ipads and thought the surface was going to be the device. I purchased one for myself to test and while I like it as a device for home I curse the fact that our SSL VPn doesn't work from it and I cant figure out why you cant add it to a domain. I have seen the debate about adding things to a domain is not necessary and all I can do is shake my head and wonder if these people have actually ever worked in a business environment with IT. Users need things to be stupid simple. If they have to enter a username and password anymore more than the one time to get on to the machine this is another time for them to make a mistake or get confused. After all only a user could receive a message saying there mailbox was almost full and then ask they should do! Dells problem is really simple to fix. They need to produce nice end user devices that people want to use and own. Until they do this there PC line will continue to loose market share as home buyers stay away and business side procurement begins to look elsewhere.
Waethorn
on Nov 16, 2012
I actually feel that a lot of it has to be component companies not updating motherboards to support UEFI properly. Most of the hardware in the component channel already complies with requirements for Windows 8 (aside from touch hardware, which there isn't enough of), but motherboards are still a sore spot. Why can't motherboard companies just release UEFI updates to support UEFI 2.3.1 w/ Secure Boot? I don't pretend to know exactly how BIOS's are made, but a lot of motherboards already have UEFI support, but just don't meet the UEFI 2.3.1 w/ Secure Boot. Can it not be flashed within the current BIOS flash storage amounts? I see a lot of motherboards that could be certified for Windows, had they included the option to update the firmware, but motherboard companies would rather sell you a new one. Only (some) new Ivy Bridge and most FM2 APU motherboards are including Windows 8 certification, but the older processors more than meet the performance levels needed for Windows 8. Also, Microsoft's unwillingness to reduce the system certification costs are another reason why system builders don't move into certifying their PC's. When you have to spend $250/model to get a Windows logo, and you're trying to sell sub-$400 units, it's no wonder smaller companies (like mine) resent getting the logo. I'd like to, but the cost is too much for my volume. If Microsoft wanted more "OEM's" with certified hardware to give users the best experience, they should reduce the certification cost. They did it during the beta - to $100/model - but after RTM, the price went back up. Problem is, nobody that wasn't a major OEM got the RTM bits before launch day. In fact, in the System Builder channel, distributors didn't get SB kits more than a week later, meaning no System Builder company could take advantage of the $100 certification promo. That's maddening! I want to see more monitor companies offering standalone touchscreens at realistic prices too.

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