According to a study by the Consumer Electronics Association (CEA), which—let's face it—has a stake in this claim, the average US household has 26 consumer electronics gadgets floating around. (Presumably, none of them are Portable Media Centers.) The CEA also notes that the average household spent about $1200 acquiring this collection. CEA says that the most popular gadgets are TVs, VCRs, cordless phones, DVD players, and wireless phones, whereas MP3 players, digital cameras, car video entertainment systems, in-dash car CD players, and notebook computers represent the highest-growth items. As CEA CEO Gary Shapiro notes, "America's love affair with consumer technology products continues." Indeed