The technology--or something very much like it--will revolutionize an already connected world, but the launch of Sun's Jini was greeted with a lukewarm response this week. Though Sun lists over 35 Jini "partners," most of them are just "examining" the technology right now.

So what's wrong with Jini? Most licensees and would-be licensees says that Sun is exerting too much control over the technology, as it did with Java. For example, the company is demanding royalties from any companies that use Sun Jini source code.

And of course, there's the usual FUD from the Microsoft camp, which suspiciously pre-announced a competing technology called "Universal Plug and Play" that is (surprise, surprise) not based on Java, as Sun is. While the Microsoft technology has yet to produce anything concrete, there will always be those that sit on the fence until they see what Redmond is up too. Sun isn't too impressed with that strategy.

"Microsoft makes a counter-announcement, and they recruit, and plan a spec, and then that fails, and they buy a competitor and promote and bundle the product by trade," said Sun CEO Scott McNealy at the Jini launch event. "Right now they're in the recruiting phase.