If the target is the 6 billion people that don't already have smartphones, then this may be DOA. This is the same target that can't get a VCR to stop flashing 12:00.
I have a 2013 Escape that has Sync with MyTouch, and it doesn't recognize my HTC 8X either. But it does recognize my Zune HD.
"ironic, painful, and slightly hilarious", yes, indeed.
One advantage of Roku is that it has a Time Warner app. With it, you can stream all your TW channels, even HD. If my Xbox had a TW app, I wouldn't need to purchase a Roku.
I'm really hoping to see the new Lumia 929 on Verizon, and possibly the Lumia 52x also.