Mobile http://windowsitpro.com/taxonomy/term/9291/more en Microsoft's Master Plan for Winning Back Market Share http://windowsitpro.com/paul-thurrotts-wininfo/microsofts-master-plan-winning-back-market-share <div class="field-deck"> It's all about volume </div> <div class="node-body article-body">While Microsoft is busy pushing a "mobile first, cloud first" strategy that will see its mobile apps and services appear on popular rival computing platforms, the firm is still pushing ahead with Windows on PCs, tablets and phones. And while technology enthusiasts are frothing at the bit thanks to an event this week dedicated to the next Windows version, we don't need to look to the future to see how Microsoft plans to compete. Indeed, its Windows strategy has almost nothing to do with Windows at all.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/microsofts-master-plan-winning-back-market-share" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/microsofts-master-plan-winning-back-market-share#comments Windows 10 Mobile Paul Thurrotts WinInfo cloud first cloud first Microsoft Microsoft mobile first mobile first PCS PCs phones phones tablets tablets Threshold Threshold Windows Windows Sun, 28 Sep 2014 22:34:00 +0000 117401 at http://windowsitpro.com Thinking About Tech Pluralism http://windowsitpro.com/mobile/thinking-about-tech-pluralism <div class="field-deck"> An economist has me wondering about tech ecosystems </div> <div class="node-body article-body">Satya Nadella's "mobile first, cloud first" strategy has triggered a lot of hand-wringing among the Microsoft faithful, with many worried that the firm will lose its leadership role by ceding control to Google and Apple. But I think Microsoft's new direction is pragmatic, and reflects the realities of the market. And I recently read an interesting economics-focused editorial that may help put this change in perspective.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/mobile/thinking-about-tech-pluralism" target="_blank">read more</a></p> http://windowsitpro.com/mobile/thinking-about-tech-pluralism#comments Cloud Mobile Apple Apple Google Google Microsoft Microsoft new direction new direction pluralism pluralism Thomas L. Friedman Thomas L. Friedman Tue, 23 Sep 2014 14:36:00 +0000 117021 at http://windowsitpro.com Apple Sells 10 Million iPhone 6 Handsets in First Weekend http://windowsitpro.com/paul-thurrotts-wininfo/apple-sells-10-million-iphone-6-handsets-first-weekend <div class="field-deck"> Another record for high-flying maker of iPhones </div> <div class="node-body article-body">Apple on Monday announced record sales of its new iPhone models over the launch weekend. The firm says it sold over 10 million iPhone 6 and iPhone 6 Plus handsets in the first 3 days of availability, the fastest iPhone rollout ever. And it was able to hit this mark without offering the handsets in China, the world's biggest smart phone market.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/apple-sells-10-million-iphone-6-handsets-first-weekend" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/apple-sells-10-million-iphone-6-handsets-first-weekend#comments Mobile Paul Thurrotts WinInfo Apple Mon, 22 Sep 2014 13:24:00 +0000 116821 at http://windowsitpro.com Apple Touts Privacy Benefits of its Platforms http://windowsitpro.com/paul-thurrotts-wininfo/apple-touts-privacy-benefits-its-platforms <div class="field-deck"> Suddenly, "just trust us" doesn't seem so ridiculous </div> <div class="node-body article-body">On the eve of the iPhone 6 launch—the company's latest smart phones go on sale Friday morning—Apple has published a new web site that extolls its relationship with customers and their privacy. And the message is simple: There is no relationship. Apple, the site says, respects your privacy and never works behind the scenes, as Google does, to mine your data and sell it to advertisers. It's a compelling message.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/apple-touts-privacy-benefits-its-platforms" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/apple-touts-privacy-benefits-its-platforms#comments Mobile Paul Thurrotts WinInfo Security Thu, 18 Sep 2014 14:25:00 +0000 116671 at http://windowsitpro.com Satya Nadella Explains the "Mobile" in "Mobile First, Cloud First" http://windowsitpro.com/mobile/satya-nadella-explains-mobile-mobile-first-cloud-first <div class="field-deck"> Hint: It's not about Windows </div> <div class="node-body article-body">Ever since Microsoft CEO Satya Nadella took over for Steve Ballmer and started putting his own stamp on the software giant, Microsoft watchers and customers alike have scrutinized his every utterance looking for clues to the future. And he's been quite accommodating, issuing lengthy public statements about how the company will move forward. But this week, at a curiously minor event, he offered up what I think is his most cogent explanation of the mobile part in his "mobile first, cloud first" strategy.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/mobile/satya-nadella-explains-mobile-mobile-first-cloud-first" target="_blank">read more</a></p> http://windowsitpro.com/mobile/satya-nadella-explains-mobile-mobile-first-cloud-first#comments Cloud Mobile cloud Microsoft Mobile mobile first cloud first Satya Nadella Tue, 16 Sep 2014 15:02:00 +0000 116441 at http://windowsitpro.com U2 Flub Shows Even Apple's Customers Have Privacy Limits http://windowsitpro.com/paul-thurrotts-wininfo/u2-flub-shows-even-apples-customers-have-privacy-limits <div class="field-deck"> Apple escapes Nudegate, but customers don't like U2 </div> <div class="node-body article-body">Apple's press events are tightly controlled and are almost universally successful at whipping the audience—comprised of both employees and tech press and bloggers—into a frenzy over the mention of even the most minor of product updates. But last week's event—at which the firm introduced the iPhone 6, Apple Watch and Apple Pay—included one of the most awkward and weird moments in any Apple event. And its aftermath has proven an embarrassment to Apple.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/u2-flub-shows-even-apples-customers-have-privacy-limits" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/u2-flub-shows-even-apples-customers-have-privacy-limits#comments Cloud Mobile Paul Thurrotts WinInfo Apple Access Access Apple Apple Breach Breach customer accounts customer accounts ITunes iTunes Microsoft Microsoft new releases new releases privacy Privacy security flub security flub Tue, 16 Sep 2014 14:22:00 +0000 116431 at http://windowsitpro.com Google Launches Android One, Targets Next Billion Smart Phone Users http://windowsitpro.com/paul-thurrotts-wininfo/google-launches-android-one-targets-next-billion-smart-phone-users <div class="field-deck"> Going for the new volume part of the market </div> <div class="node-body article-body">Taking a page from the Nokia playbook, Google this morning officially launched its Android One initiative, with its partners offering the first $100 Android smart phone offerings in one of the biggest emerging markets of all, India. The initiative is aimed at expanding the world's most dominant smart phone platform to the bigger but more cost-conscious markets of people who can't yet afford such devices.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/google-launches-android-one-targets-next-billion-smart-phone-users" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/google-launches-android-one-targets-next-billion-smart-phone-users#comments Mobile Paul Thurrotts WinInfo Android Google Mon, 15 Sep 2014 13:10:00 +0000 116401 at http://windowsitpro.com T-Mobile to Offer Free Wi-Fi Calling on New Phones http://windowsitpro.com/paul-thurrotts-wininfo/t-mobile-offer-free-wi-fi-calling-new-phones <div class="field-deck"> The most innovative carrier in the US gets even better </div> <div class="node-body article-body">T-Mobile, the US wireless carrier that bills itself as the "uncarrier," has introduced another innovative feature that undercuts rivals and makes its service more valuable to customers. As part of an initiative dubbed "Wi-Fi Unleashed," T-Mobile customers who purchase a new phone will be able to make phone calls and send text messages over Wi-Fi as well as the firm's cellular network.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/t-mobile-offer-free-wi-fi-calling-new-phones" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/t-mobile-offer-free-wi-fi-calling-new-phones#comments Cloud Mobile Paul Thurrotts WinInfo Thu, 11 Sep 2014 12:48:00 +0000 116081 at http://windowsitpro.com Apple Pay, Apple Watch Upstage iPhone 6 http://windowsitpro.com/paul-thurrotts-wininfo/apple-pay-apple-watch-upstage-iphone-6 <div class="field-deck"> Tim Cook makes his mark on the company </div> <div class="node-body article-body">Exactly as rumored, Apple announced two bigger new iPhones on Tuesday, including the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. But the bigger news, if you'll pardon the pun, is two new Apple products that dispense with the iBranding: A new mobile payment scheme called Apple Pay and the firm's long-expected smart watch, called Apple Watch.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/apple-pay-apple-watch-upstage-iphone-6" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/apple-pay-apple-watch-upstage-iphone-6#comments Mobile Paul Thurrotts WinInfo Apple Wed, 10 Sep 2014 13:19:00 +0000 115971 at http://windowsitpro.com Short Takes: September 5, 2014 http://windowsitpro.com/paul-thurrotts-wininfo/short-takes-september-5-2014 <div class="field-deck"> An often irreverent look at this week's other news </div> <div class="node-body article-body">An often irreverent look at this week's other news, including Steve Ballmer's best writing, Microsoft pushes EU to drop Google settlement and fight harder, Microsoft lofts an Xbox fragrance (not really), Google and Twitter infiltrate our government, Apple's two-step side-step, Samsung's new phones, a Facebook privacy check-up, and Google refunds in-app purchases made to children.</div> <div class="og_rss_groups"></div><p><a href="http://windowsitpro.com/paul-thurrotts-wininfo/short-takes-september-5-2014" target="_blank">read more</a></p> http://windowsitpro.com/paul-thurrotts-wininfo/short-takes-september-5-2014#comments Windows Cloud Mobile Paul Thurrotts WinInfo Apple Fri, 05 Sep 2014 14:28:00 +0000 115551 at http://windowsitpro.com