Google is the closest thing that today's computer industry has to a dot-com company. Unfortunately for potential shareholders, Google is also the closest thing we have to a cult. And the weirdisms at Google were on full display this week as the company's nonbusiness-savvy executives unleashed the most peculiar set of IPO documentation I've ever seen. "Google is not a conventional company," the company's "Owner's Manual" for shareholders reads. "We do not intend to become one." But, alas, you will become one, Google. That's the point of going public