If you need to script the start of an application, or activate it if it is already running, ACTIVATE freeware, from the author of Reg, may suit your needs:

ACTIVATE \[/T"TITLE PREFIX" \[/C"Class"\] cmdline

Silly example

If you want to activate or start Notepad, without any document loaded:

activate /T:"Untitled - Notepad" Notepad.exe

NOTE: The Title Prefix is NOT case sensitive. In the above example, untitled - n will also work. NOTE: This functionality could be usefull when using SendKeys.