Platform-as-a-service developer Apprenda has released Apprenda 3.0, which the company says lets enterprises take any Windows infrastructure and offer a self-service .NET cloud platform in a plug-and-play approach.

Apprenda is touting the release as “the world’s first fully productized PaaS software layer."

“A developer is spending way too much time creating apps and then building the complext infrastructure to support it,” said Sinclair Schuller, CEO of Apprenda. “We built a data center operating system as platform-as-a-service that you can take anywhere.”

The Apprenda platform behaves like an application server, he said, running underneath the application and injecting new capabilities into apps that were not there before. The platform also offers improved manageability, more support of .NET or SOA apps and can help boost developer productivity because of features like distributed caching, publish/subscribe systems, message brokering and application metering that allow developers to concentrate primarily on code development.

“The level of productization is beyond anything you’ve seen out there,” Schuller said. “We purposely built it to be plug-and-play on top of existing Windows infrastructures.”

The result, Apprenda believes, is a quicker migration to the cloud.

“People don’t have to waste a lot of time trying to cloudify their apps,” Schuller said. “The can take all the exsitings apps and move them into a cloud-based model very quickly.”