Choosing and installing SQL Server Reporting Services (SSRS) is only the first step in satisfying the bevy of report consumers in your organization. Now, you need to produce dazzling reports that use advanced features for displaying data in the myriad of ways you or your users want — and still get your other work done. Whether you are a developer tasked with report design or a business user who wants to create your own reports, here are some tips and tricks for easily and efficiently creating valuable, flexible reports that perform well, plus a sampling of some third-party tools you can use to extend SSRS's functionality.