Windows IT Pro Predicts Increase In Enterprise Technology Spending
Survey indicates majority of companies plan to increase IT spending
For Immediate Release
Kim Paulsen
Group Publisher Windows IT Pro
970-663-4700
June 30, 2005 (Loveland, Colorado) - The group publisher of Penton Media's (OTCBB:PTON) Windows IT Pro Group, Kim Paulsen, announced the 2005 IT Industry Trends Study indicates an upswing in business technology spending over the next 12 months. Fifty-three percent of companies surveyed said they plan to increase their IT spending, up 7 points from last year where 46% said they would increase their spending.
"We have been conducting this survey for the past four years, and each year the percentage of companies planning to increase their IT spending goes up," Paulsen said. "This trend is promising as more companies have money to spend to improve their business and adopt new technologies." New technologies and hardware/software obsolescence were sited by 59% as the catalyst for the planned increase in spending, while 19% said improved company profitability would account for the spending increase. Ninety-four percent plan to upgrade Windows technology in the next two years.
Improving security was the highest IT priority, an issue that moved up from the number two position last year. IT directors, IT managers, and system and network administrators were named most often as those responsible for making expenditure decisions, establishing IT budgets, and determining which brands to buy.
The survey was conducted in May 2005 with an accuracy rating of plus or minus 3.9% and a confidence level of 95%. The respondents included representatives from all Windows IT Pro media areas (print, email, web and print newsletters). The study results show that respondents work at organizations with an average of 4,898 employees and have an average of 14 years technical experience.
Paulsen announced the survey results at the TechEd conference in Orlando, Florida, at an event hosted by Windows IT Pro for its top advertisers and sponsors. The Windows IT Pro Group conducts the IT Industry Trends research each year to determine IT buying plans and formulate spending expectations for the IT market.
About the Windows IT Pro Group The Windows IT Pro Group, the largest independent Windows IT community in the world, includes content from flagship print publication Windows IT Pro, three monthly paid subscription print newsletters, 12 direct-request email newsletters and a web site resource for more than two million IT professionals each month. First published in 1995, Windows IT Pro is the editorial leader in its field and has a paid subscription base of 105,000. The magazine is published in 13 languages and has an international reach in 160 countries.
The franchise also includes SQL Server Magazine, with 30,000 paid subscribers, more than 210,000 web site visitors monthly and two email newsletters sent to more than 130,000 opt-in subscribers. The American Society of Business Publication Editors (ASBPE) named SQL Server Magazine "Magazine of the Year" in the less-than-80,000 circulation category in 2002. The two publications generate nine million page impressions monthly, host 2.5 million unique visitors to their web sites monthly, and have more than one million readers with opt-in subscriptions to their email newsletters. The Windows IT Pro Group is the world's leading producer of custom Roadshows, paid conferences and paid workshops for Windows and SQL Server IT professionals.
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