This week, Microsoft finally released its latest Windows Media Player (WMP) version, alongside a brand-new online music service, MTV's URGE, which this time, seriously, is going to offer competition for Apple's dominant iTunes Music Store. OK, nobody really believes that, but surely URGE offers something the other services don't. Let's take a look. It has a la carte downloads for 99 cents, just like everyone else, check. It has two subscription offerings, just like Napster, check. It offers high-quality 192Kbps songs, just like Napster, check. It integrates with WMP and more than 100 devices (but not the iPod), just like Napster, check. And ... that's about it. So remind me again why MTV will succeed where so many others have failed?

Reader Comments

Who cares? Not me. I don't care about any of the download services. In fact, this is also another example of Microsoft "bundling" to get into the act. What PC isn't going to automatically come with this service? hint: none.

Marketing, Marketing, and more marketing. I am sure that is what MTV brings to the table.

I like the look and feel of MP11 (so far). I prefer a model where there is competition. And as for the "martketing" comment, how is it any differnt than being forced to install iTunes to get Quick time? Besides, MTV should know the music market a lot better than crapple. Additionally, how is MP11 on Windows any different than every crapple product having iTunes front and center in on primary boot up? I like that there might be a way to force some choice to the iPlod.