Can Google’s Chromebook Compete with Windows 8 Devices?

Lost in all the hub-bub over Google’s crazy-expensive new Chromebook Pixel are two interesting facts. One, Microsoft Office still matters, and big time. And two, super-high-resolution screens are even more important to computing devices than they are to television sets, and this is a revolution Microsoft needs to join, pronto.

If you’re not familiar with Chromebook Pixel, it’s a study in contradictions. It runs Google’s ChromeOS, which is basically just the Chrome web browser plus a few low-level services (photo acquisition from cameras, USB storage, and so on). ChromeOS is free, so to date, all Chromebooks have been super-inexpensive (and borderline useless), with the most popular being a Samsung device that retails for just $250. In fact, this low-ball pricing was the only reason ChromeOS devices existed: There will always be a market for cheap computing hardware. But the Pixel, with prices of $1300 to $1450, isn’t just expensive, it’s crazy-expensive. It’s like paying for a BMW and receiving a bicycle.

With the exception of one part we’ll get to in a moment, the Chromebook Pixel is a joke from both software and hardware perspectives. On the software end, ChromeOS is incredibly limiting compared with Windows, Mac OS X, or even Linux, because, well, it’s just a web browser. And on the hardware end, Chromebook sports a weird 12.5-inch square (non-widescreen) display, an Intel Core i5 processor, 4GB of RAM, and just 32GB or 64GB of storage. It gets 3.5 to 4.5 hours of battery life in real-world use, depending on whether you have the 4G version.

But there is one thing about the Chromebook that impresses. That unusual screen also offers an HD+ resolution of 2560 x 1700, or 239 PPI (pixels per inch), which explains the name Pixel. Like the Apple MacBook Pro Retina, which offers a resolution of 2560 x 1600 (227 DPI) or 2880 x 1800 (220 DPI), depending on model, or the Apple iPad with Retina display (2048 x 1536, 264 DPI), this super-high-resolution display is the obvious selling point. It changes everything.

Now, on a Chromebook, of course, this advantage is more than offset by the general uselessness of the rest of the system. But the point is made: At this density, individual pixels visually disappear, even when you squint hard at the screen. That means that curved edges are truly curved, and not pixilated in anti-aliased steps, as they are on normal screens (assuming of course that the underlying imagery is of sufficient quality). More to the point, it means that text is perfect, and even more so than with Microsoft’s ClearType technology, which is hampered somewhat by the fact that there are no truly super-high-resolution Windows devices.

In fact, one of the issues with Windows today is that the desktop environment in particular doesn’t scale well to high resolutions. And this is why you won’t find a portable Windows 8 device with a resolution higher than 1920 x 1080. A few years ago, this was impressive. But in today’s world of 4K HDTVs and Pixel/Retina Windows competitors, not so much.

(Surface head honcho Panos Panay claims that Microsoft will fix this resolution scaling issue in a coming update to Windows 8. It’s not clear what he means by this, or when that update will ship, but I’m betting it will be part of “Blue,” which is essentially Windows 8 Service Pack 1, now due in late 2013.)

On the software side, however, Chromebook Pixel betrays an enduring Microsoft advantage. For all the hype around Google Docs, Google’s cloud-based office productivity solutions, Pixel is an explicit admission from Google that simply can’t compete with Microsoft Office. And that’s because Google has revealed that it will make a free version of QuickOffice available on all Pixel devices when the locally installed software is completed in the next few months. QuickOffice, of course, is an old-school Office alternative, an office productivity suite that today is available on Apple iOS (iPhone, iPad) and Android devices. It has two key advantages over Google Docs: Much better compatibility with Microsoft Office documents and 100 percent offline usability.

Google has been working to incorporate offline capabilities into its Google Docs solutions, and some ChromeOS web apps already take advantage of this functionality. But the reality is that ChromeOS works best online and that Google Docs is good only for simple documents and simple needs. QuickOffice, which Google acquired last year, is required to fill the gaps. I mean, how could the company justify a $1300 web browser otherwise?

What would be nice, of course, would be a modern Windows 8 device with Pixel/Retina capabilities combined with an updated version of the OS that fully supported those resolutions: Beautiful, crisp text in everyone’s favorite office productivity suite would be of course the best of both worlds. For now, we need to compromise one way or the other: great resolutions with sub-standard office solutions (Google Docs/QuickOffice or Office:Mac) or middling resolutions with the superior Office products.

Discuss this Article 13

pthurrott
on Feb 28, 2013
Yep. StatCounter is unreliable, which is why I cited the NetApplication numbers.
cbsturgill
on Feb 28, 2013
http://gs.statcounter.com/ has Chrome leading IE 37% to 31%.
glenn.gilbert@b...
on Feb 26, 2013
Oooh, the thought of a nice square screen and rid us of the scourge of wide screen would be a delight. How I hate working with letterbox screens, especially the ones designed for laptops that are so short one can hardly see past the ribbon. Please lead the revolution Google. Somebody's got to start thinking about the people who *work* with their laptops and don't *play*.
cbsturgill
on Feb 28, 2013
"For now, we need to compromise one way or the other: great resolutions with sub-standard office solutions (Google Docs/QuickOffice or Office:Mac) or middling resolutions with the superior Office products." Don't worry, Google has this covered already. You see with QuickOffice, what they are showing is that a real office suite can be made inside Native Client. [This is the sandboxed C/C++ level code you can add into a Chrome Web Store App.] They have planned in this year's Google Summer of Code a GTK port to Native Client. This would allow a fairly easy port of several Linux Office packages and no doubt will spur the others to get into the game as well. I originally believed this migration of Linux packages would go to Android Native Code, but it looks like Google is targeting Chrome (and thus Chromebooks) instead. This is great because the code runs at near native speed. This may just open the flood gates, I mean imagine Chromebooks with all those Linux Packages as well! Personally, I'm looking forward to a Tegra 4 based Chromebook running these apps. I really thought I would have to wait until late next year to get i3/i5 level of performance from an ARM chip, but the benchmarks say we're already there! http://computingcompendium.blogspot.com/p/arm-vs-intel-benchmarks.html
glenn.gilbert@b...
on Feb 28, 2013
@Paul Interesting. The site I'm referring to is a busy e-commerce site that's used by non-technical users (health club memberships). Like a lot of people we use Google's Analytics. Looking at the significant number of visitors for the last month, it shows Chrome=34.5%, IEs=24.23%, Safari=19.24% and Firefox=13.23%. Breaking down the IEs, relative to the total numbers of visitors, we get IE9=14.9%, IE8=6.7%, IE7=1.88%, IE10=0.73% and IE6=0.19% This is raw data. Not opinion. Not spin. But facts based upon real-world data.
pthurrott
on Feb 28, 2013
It doesn't matter what the site is, it's anecdotal and it's not representative of the rest of the world where IE, in fact, has a very large usage share advantage over Chrome (55 percent usage share vs. 17.5 percent). http://www.netmarketshare.com/?source=NASite This is like claiming that since you only see iPhones at work, that iPhone is the best-selling/most-used phone. That's not how it works.
pthurrott
on Feb 27, 2013
Wibble, yes, we will continue to use your site's logs to determine browser usage share. :) No, not really.
Abasi
on Feb 26, 2013
We have chromebooks we use for light work and bought them because of the uber-cheap price. Totally agree that Google Pixel is very expensive and will never gain steam just like Windows RT isn't. Windows 8 like its lil bros Millenium & Vista has already failed the industry. In conclusion If you need more than an iPad then you'll move over to your Windows 7 laptop or Macbook Pro, the Defacto-Standards of the industry have already been certified, case closed.
arrow22
on Feb 27, 2013
I think you're forgetting a market of baby-boomers who just have never figured out how to use computers past opening the browser (you know, the people who type "Google" in the browser search box, click on the Google.com result and then go and search). For this demographic, I can definitely imagine the appeal of a nice computer that will basically never have any software related issues and runs the only program they care about. Now, I'm not saying that this thing will take off - it's ridiculously priced. But Microsoft should take note and push hard to make the next generation of Windows as effortless to operate as a browser, but with the extensive power that Windows provides once the user chooses to peek under the Metro cover.
cbsturgill
on Feb 28, 2013
I think you misunderstood the QuickOffice announcement. It will be coming to ALL Chrome browsers, including Chromebooks in the next few months. It comes with Pixel first, but will be everywhere else soon (I'm guessing it will roll out at Google I/O in early May).
glenn.gilbert@b...
on Feb 26, 2013
@Ed B I think you mistyped the word "Chrome" where you meant to type "Windows"? Isn't it Windows that has an umpteen billion dollar per year anti-virus industry? Isn't it Windows that was shipped with the world's worst browser? Oh, and Chrome the browser is by far and away the world's most popular browser; my logs show 35% Chrome vs 24% for all the internet exploders -- with IE10 languishing at a laughable 0.8%, just in front of Opera with 0.7%. I'm sure Paul's logs show the same. Flinging FUD around about Chrome won't stop the Windows decline.
Ianray
on Feb 26, 2013
I've been using the Pixel for about one day. The screen is indeed very nice. I completely disagree with the "useless" and "superior" assessments, but whatever... I understand how you probably feel. Anyway, my issue with Windows now is the RDP scaling on the new devices like Surface RT / Pro. On the Surface with "smart scaling" enabled, it is not so smart anymore. Ideally I would like scaled up RDP. I can set scale to be default on a remote machine but when connecting it goes back to 100% and everything is rice-grain sized. Maybe I am missing a setting somewhere. I am hoping pixel ratio is addressed in next iteration of remote desktop.
ebraiter
on Feb 26, 2013
I'm nopt a fan of the Chrome- anything. To rely on a web browser as your desktop is a mistake waiting to happen. Chrome Browser was rated in 2011 as the worse browser by vulnerabilities - amassing movbe vulnerabilities than all Microsoft products combined. To have that as a desktop is a mistake. Just one nasty piece of malware [and it will come] and the laptop is toast. Chromebooks rely on the Internet. Can't access the Internet and it becomes dead weight. As mentioned little applications included [I guess that's why they can get away with a small drive. You have to wonder why they popped in a Core i5 with 4GB of RAM. Surely the OS isn't that bloated. The night high quality screen is nice - if you are doing video or image editing but not really necessary to surf, watch a video or view pictures. You won't find too many videos of that resolution [even if transferred locally]. Just 2 USB2 ports. No USB3. They couldn't get proper licensing or something?

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