Why so many people are spending time
and money chasing certification
As IS environments become more complex, companies are demanding more
professionals who implement and support their technology solutions. Firms must
find, hire, and retain qualified professionals. As a result, many companies
regard professional certification as a benchmark of employee skill, and many
employees are arming themselves with professional certifications.
However, certification isn't cheap. Taking each Microsoft exam costs $100.
Getting an MCSE certification costs a minimum of $600 in exam fees, and getting
an MCSD certification costs at least $400 in exam fees. Training is also
expensive. One 5-day course at a Microsoft Authorized Technical Education Center
(ATEC) can cost as much as $2100. Other materials that help students prepare for
certification exams, such as study guides and computers, can add considerably to
the total cost of certification. Additionally, everyone seeking certification
must consider an indirect cost--time. Preparing for certification exams takes
time, a significant investment busy administrators can't afford to ignore.
Despite the expense, many firms and IS administrators consider
certification a worthwhile investment. Certification offers you and your firm
five benefits that offset the cost of preparing for and taking certification
exams.
BENEFIT #1
Easier Hiring Decisions
Whether candidates for an IS position have professional certification can
influence their interactions with a prospective employer from the moment the
employer receives the candidates' résumé. Evaluating candidates is
an equivocal process, and firms often have difficulty determining who is most
qualified for a job. Some organizations look at professional certification as a
quantifiable, objective measure of skills. Consequently, certification is
becoming an important part of some firms' screening process.
"Certification guarantees a minimum level of knowledge about a product,"
said Herb Martin, owner and chief instructor at LearnQuick.Com, a company in
Texas that trains experienced professionals about Microsoft products, often in
preparation for certification exams. Additionally, Martin asserted, unlike many
other résumé builders, certification is a candidate claim that
firms can easily verify. With one call to the Microsoft Certified Professional
(MCP) program, a company can ascertain whether candidates' certifications are
current and which tests they have passed.
Certification does not replace experience or aptitude, but it can give one
candidate an advantage over another. (For 10 tips on landing a job, see the
sidebar, "Get That Job!", page 133.) "Certification may give a
slightly less-qualified person an edge," said Mike Erwin, technical
services manager for CompuCom, a systems integrator and reseller in California.
"Professional certification indicates that a candidate's foundation skills
might be better than his or her competitors' skills."
"More than anything, certification shows dedication," said Carol
Spear, director of placement for Software Education of America (SEA), an ATEC in
California that specializes in training people for new careers and back-to-work
programs. Many students who complete the SEA program never take the Microsoft
certification exams. Therefore, the people who earn their certifications set
themselves apart from their peers, Spear said. She has found that placing
certified candidates into companies requiring skills in complex technologies is
much easier than placing uncertified job seekers.
"Certification is a benchmark," said Gene Mockler, an account
manager for Pencom Systems, a nationwide recruiting and placement firm
headquartered in New York. "It is a way for a candidate to establish
instant credibility."
BENEFIT #2
Increased Productivity
Certification benefits businesses not only by making hiring decisions more
clear-cut, but also by increasing employee efficiency. "Companies with
certified people on staff handle bigger systems, deploy bigger systems, and do
both with fewer people," Martin said.
Empirical evidence backs up this assertion. In 1995, International Data
Corporation (IDC) conducted a study of companies investing in certification
training programs. The study compared two groups of employers: advocates
(firms that required certification for prospective employees) and nonbelievers
(firms that did not require certification). The study found the advocate
companies more efficient in two key areas: operating costs and employee
productivity.
Advocates' operating costs were generally lower for two reasons.
Nonbeliever firms had more unscheduled downtime than advocates, and each
incident of unscheduled downtime cost nonbelievers more, on average, than
advocates. Advocate companies' downtime incidents each cost an average of $699
per server; nonbeliever companies' downtime incidents each cost an average of
$1102 per server. The net result was an average monthly savings of $866 per
server for advocate companies. These efficiencies persisted despite the fact
that the average advocate firm had a more complex system, which supported more
users and servers across nearly twice as many sites, than the average
nonbeliever firm.
The study also found increased productivity among certified professionals.
Advocate companies' employees handled an average of 21 support calls per day.
Nonbeliever firms' employees averaged 15 support calls per day. This increased
productivity made the increased cost of employing certified professionals
worthwhile for the advocates. The study found that each certified employee cost
an average of $9500 more per year than each noncertified employee, as a result
of certified employees' generally higher salaries and some companies' expenses
related to employee training and testing. However, when IDC took the economic
benefits of reduced downtime and reduced support costs into account, IDC
calculated that advocate companies' annual savings amounted, on average, to
$13,812 per employee, yielding an annual net savings of $4312 per certified
employee.
A 1995 survey by Southern Illinois University and Applied Research
Consultants also found disparities between certified and noncertified employees'
performance. The survey asked supervisors to rate certified and noncertified
employees in five categories: information systems planning, information systems
maintenance, software support and consultation, network administration, and
hardware installation and maintenance. Supervisors rated 70 percent of
Microsoft-certified systems engineers as having advanced to expert capabilities
in every category except hardware installation and maintenance. Only
approximately 45 percent of noncertified personnel received the advanced or
expert rating. The study concluded that the MCP program effectively selects
professionals with high-level competencies in most of the tasks systems
engineers perform.
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