In my consulting practice, I regularly encounter small businesses that have
developed niche services to fill a specialized need. To effectively market these
services, they use multiple "doing business as" (dba) names, each relevant to
a particular service. Invariably, such businesses need to maintain multiple
email identities to give customers a consistent view of the business. For instance,
the main line of business for the fictitious company Thomas and Associates might
be accounting, but the firm also sells a third-party software program under
the name Advanced Accounting Solutions and needs many of its employees to maintain
both the thomasassoc.com and aasolutions.com email domains. I'll show you the
easiest way to maintain multiple email identities in one Exchange mailbox without
using any special software. Letting users send and receive mail by using different
email addresses and only one Exchange mailbox per user is an important capability
for many small businesses because most don't want the hassle of maintaining
two different mailboxes. . . .
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