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Windows IT Pro Research is Fast, Credible, Independent, Expert and Cost Effective
Do you have market trend questions? Are you trying to figure out your competitive position, brand preferences, the decision buying process? Do you need independent research to help make decisions? With Windows IT Pro's in-house research staff you have access to proprietary, credible research to get the answers that you need. You have access to:
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• Market share studies
• New product feature definitions
• Technology trend analysis
• Brand awareness
• Competitive weaknesses |
Best of all, the research is custom designed and tailored to your specifications, which means it is yours to keep and share throughout your organization. It will not be published or distributed without your express permission. We offer the following Research Packages for our advertising partners:
Market Pulse
A quick, low cost and easy way to gain instant insights from our audience. You may ask up to 3 questions. The questions are asked via online distribution (email and web), guaranteeing a fast turnaround.
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Deliverable: One page executive summary of results
Timeline: Executed in three working days, results within one week. |
Market Perspective Study
The market perspective study is an in-depth, thorough quantitative study that analyzes the market to understand trends, competitive positioning and buyers' needs and wants. This custom study digs deep to get the answers you need. Using a custom research survey that is either distributed online or via mailed surveys, the Windows IT Pro research team can turn this research into an impressive document to use throughout your organization.
Up to 20 questions. Can be conducted internationally.
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Deliverables: Copy of study, executive summary, detailed report analyzing data collected.
Timeline: 6-8 weeks, depending on scope |
Virtual Focus Group
Windows IT Pro's research staff can set up a virtual bulletin board discussion with IT buyers and decision makers. During a 3 to 5 day discussion, the research team will direct the conversation towards pre-assigned topics to discover key market answers as needed. Desired results and answers are discussed in advance to custom tailor the discussions to answer the questions you have. Can be conducted internationally.
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Deliverables: Summary report highlighting key discussion points and findings
Timeline: Can be completed in less than 4 weeks: 2 weeks for recruiting, 3 to 5 days for focus group, results and analysis available 2 weeks after bulletin board is closed. |
In-Person Focus Group
Want to find out directly from IT buyers what they need, use and want? Conduct a Windows IT Pro focus group. Focus groups are hosted at key technology conferences, gathering active members of the IT community to share their opinions, thoughts and ideas. Windows IT Pro handles all of the logistics including moderation, recruiting participants, videotaping, questionnaires and final report compilation.
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Deliverables: Copy of videotape, executive summary, report of key findings
Timeline: Begin recruiting 6-8 weeks in advance, results/analysis available 2 weeks after close of focus group. |
To find out how your company can take advantage of custom research, contact Michele Crockett 970-203-2924.
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PREVIOUS STUDIES
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Wireless technologies |
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Active Directory |
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Exchange and Exchange migration |
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The cost of SPAM |
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Third-party tools |
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Backup and recovery products |
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Server markets |
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Storage markets |
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IT spending trends |
INTERNAL STUDIES
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Audience use of web seminars |
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Audience use of on-line tools |
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Audience use of emedia resources |
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Non-reader information needs and resource preferences |
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Reader information needs regarding IT products and services |
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Magazine content evaluations |
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Email newsletter evaluations |
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