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About Our Audience
Reach 1 million+ strategic IT buyers with Windows IT Pro
IT buyers use Windows IT Pro as their authoritative resource about Windows enterprise networks. The Windows market offers technology companies the strongest potential for future growth, and the largest installed base on both the client and server side. Our audience of 1 million+ IT buyers represent your prime customers, because they are IT decision makers evaluating, purchasing and deploying Windows enterprise technologies.
We are your window to the industry's most qualified IT decision makers
Our how-to technical content appeals to the strategic IT influencers within an organization. More than two-thirds (61%) of our subscribers hold management positions; 58% are IT managers and 3% are non-technical managers. An additional 15% are either IT staff or technical power users.
IT buyers pay to read our publication - 100% paid circulation
Since 1995, our 100% paid circulation is a testament to our reader loyalty. IT pros pay for our magazine and they read it. In fact, our average reader spends an impressive 2 hours with each issue. And then-we're happy to report-they buy. A full 72% of subscribers have taken action as a result of an ad they've seen in Windows IT Pro.
Our audience has purchase power:
95% of readers are actively involved in the purchase decisions of computer hardware/software products and services.
We deliver multi-billion dollar buying power
• $10+ billion on servers
• $6+ billion on desktop PCs/workstations
• $2+ billion on notebook PCs
• $1+ billion on peripherals
Source: IntelliQuest CIMS v9.0, 2003 (amount planned to spend on technology products/services 5 readership of 204,000)
Reach high-level IT buyers
• 95% of readers have direct influence in purchasing decisions for hardware, software or peripherals 61% hold management positions
• 83% operate in a cross-platform environment
• $2.92 billion: average fiscal revenues
• 2 hours: average time readers spend reviewing each issue
• 7,120 employees: average organization size of our readers
On average, our audience plans to spend even more on Servers and Workstations than last year:
• 117: average number of servers planned to purchase in organization (In 2002, planned to purchase 49.)
• 916: average number of workstations planned to purchase in organization (In 2002, planned to purchase 474.) Source: Readex Reader Survey, 2003
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Why do IT buyers choose us over other publications?
IT professionals are looking for actionable solutions to their real-world problems. From the beginning, we've been an integrated publisher-producing the highest quality editorial content, and then delivering it in a variety of formats including print, email, Web and
in-person events. This enables you to reach IT pros with the highest possible efficiency.
Windows IT Pro delivers remarkable purchasing power: 95% of our readers are actively involved in the technology purchase decisions for hardware/software products and services. A full 77% have purchasing power at the enterprise or divisional level. Our readers work in organizations with annual revenues averaging $2.92 billion and have influence over large-scale purchases worth millions of dollars. We're the vehicle to help you capture your share of those million-dollar technology budgets. Source: Readex Reader Survey, 2003
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