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April 20, 2005

From Product to Brand: Microsoft System Center Changes with the Times

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At the Microsoft Management Summit 2005 on Tuesday, Microsoft revealed that it was canceling plans for a product called System Center, which would have combined future versions of Systems Management Server (SMS), Microsoft Operations Manager (MOM), and reporting tools into an integrated suite of management products. However, the System Center name will live on as a brand Microsoft will use to label its management products. Those products will continue to be sold separately. Microsoft recently renamed Data Protection Server as System Center Data Protection Manager (DPM); it was the first product to be branded with the new System Center name.

"System Center is [now] a family of management products,' says Kirill Tatarinov, Microsoft corporate vice president of the Windows and Enterprise Management Division. "It's a suite of modular products. The technology is integrated in modules so that customers can preserve their current investments in SMS and MOM."

In lieu of the System Center product, the System Center reporting module will now be released separately. Now called System Center Reporting Manager 2005, it will ship in May alongside a Community Technology Preview (CTP, apparently Microsoft's new name for "public beta") of System Center Capacity Manager 2006. Capacity Manager will help customers predict how to best deploy resources for Exchange Server 2003 and MOM 2005, Microsoft says. A fourth System Center product, an as-yet-unnamed data center-oriented management console, will follow.

Microsoft also showed off SMS version 4 and MOM version 3 at the show. These major upgrades will ship sometime in the Longhorn "wave" of products in 2006 or 2007, the company said. SMS V4 will feature a much-simplified software deployment interface, while both SMS V4 and MOM V3 will integrate with the roles-based management scheme used by Windows Server.

End of Article



Reader Comments
The one thing that bothers me about MS...they always great sounding code names for projects, and then the marketing department destroys the name when the project is done.

All the cool names have been for projects made by "outsiders", MS people who made them more or less on their own (XBox, DirectX etc).

I'm sure Avalon will be renamed to "Windows Applications Display & Producing Technology" and Indigo will also end up with something as sexy.

If the original XBox were to be made today, it would probably end up being called "Microsoft Game and Internet Enabled Console for Home Systems" or something...

I don't really like Apple's products too much, but at least they have great names for them, and people can actually remember them.

MS (for some reason) tries to cram the whole functionality of a product in it's name.

Anonymous User April 20, 2005 (Article Rating: )


you have to realize that enterprise targeted products may not want to be called

whizzzbang suite 2.0

doesn't sound professional.

Anonymous User April 20, 2005 (Article Rating: )


"doesn't sound professional."

Yeah, and we all know it's about how something SOUNDS rather than how it acually WORKS, eh?

Sheesh.

Anonymous User April 20, 2005 (Article Rating: )


They need to step out of the thinktank for some sun; their naming craze has to stop...


So now will names be like, Microsoft System Center Data Protection Manager 2006 for the Microsoft Windows Server System?

Anonymous User April 20, 2005 (Article Rating: )


http://www.microsoft.com/windowsserversystem/overview/images/Drilldown_sm.gif

Anonymous User April 20, 2005 (Article Rating: )


So before if I bought either SMS 2003 or MOM 2005 I was licensed to go to System Center. Now what?

Anonymous User April 27, 2005 (Article Rating: )


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