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January 15, 2007

With Vista, Microsoft Seeks to Limit PC Bundleware

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According to a recent report by CBS News, Microsoft believes that PC makers are undermining the quality of Windows by bundling so many horrible add-on applications with their systems. With the upcoming Windows Vista OS, especially, Microsoft would like new PCs to provide customers with a better user experience than was possible in the past. There's just one problem: Thanks to years of regulatory oversight, Microsoft has no legal way to prevent PC makers from bundling third-party applications with Vista.

The CBS report arose out of a confidential chat with Microsoft representatives at last 'week's 2007 Consumer Electronics Show (CES). But Microsoft has been striving for years, with little success, to streamline the number of default third-party applications that are bundled on PCs with Windows client OSs. "We can't do anything about it because it would be illegal," an unnamed Microsoft representative reportedly told CBS News.

Microsoft refers to these bundled applications as "craplets," a word that combines "crap" and "applet" (and certainly, most are both). Windows PCs are notorious for the wide range of bundled software that's typically included with the OS, and despite Microsoft's best efforts, PC makers will almost certainly continue the practice with Vista. The reason is monetary: PC makers are typically paid a per-PC fee by application makers eager to place their wares in front of as many potential customers as possible. Most bundled software is operationally limited in some way in order to create a potential upsell.

For its part, Microsoft has streamlined Vista in various ways that will benefit consumers and, the company hopes, inspire its partners to behave similarly. For example, Microsoft has removed the Vista boot logo to speed PC boot times and has removed virtually all icons from the default Vista desktop.

End of Article



Reader Comments
I couldn't agree more!

The first thing that I do when I get a new PC is remove all the "craplets" that are on it.

Most of them are so bloated, un-necessary or cut-down that they are of very little use anyway.

If only there was a way to stop them from being pre-installed.

How about Microsoft do a Dell, sell PC's on-line? Then they can do what they want.

djdarknight January 15, 2007 (Article Rating: )


But I thought "closed systems" were bad?

At least Microsoft learned its lesson (albeit too late) with the Zune. The "Microsoft Ecosystem" is a mess.

lotsamystuff January 15, 2007 (Article Rating: )


Ugh.

Paul: This news is nearly a week old.

It was reported last Wednesday AND it was CBC not CBS:

http://www.cbc.ca/technology/story/2007/01/10/tech-microsoft.html

Get it straight man.

sticknick January 15, 2007 (Article Rating: )


this is a good move. does anybody remember that Dell had partnered with MyWay, makers of the infamous MyWay Search Assistant spyware/adware toolbar awhile back?

nice! start up your PC for the first time and already a spyware/advertising company has their greasy fingerprints all over your computer. (that's a play on Dell's new advertising campaign btw)

XP

Waethorn January 15, 2007 (Article Rating: )


Good move. I've seen some positive steps, with Dell actually giving you the choice of whether some software should be installed or not.

Since I deal with mainly business class PC's, this is also a boon, but not because the crapware is bad. Most of the time the crapware does serve some purpose. But with more of this stuff built in to Vista already, the need for much of this crapware goes away.

lotsa, what are talking about with a closed system? This is not closed, since the 3rd party developers can link in to do what they need to do. Nothing closed about this.

bmnbmn January 15, 2007 (Article Rating: )


lotsa, what have you been smoking, man?

shark47 January 15, 2007 (Article Rating: )


I would pay more to get a Dell or HP PC without the crapware pre-installed and with an installation disk which I presumably paid for and did not get. Also I would like all my hard disk without some of it partitioned to make doofus support easier.

paulusar January 15, 2007 (Article Rating: )


I agree with you dj. They should start a new PC department ans sell it online. They would make a lot of money...

cuibap January 15, 2007 (Article Rating: )


@lotsa:
"But I thought "closed systems" were bad?"

I've always maintained the one benefit Apple has is they control everything from start to finish. Very easy to make an OS when you don't need to worry about thousands of hardware components you have no control over.

jersey72 January 15, 2007 (Article Rating: )


"I agree with you dj. They should start a new PC department ans sell it online. They would make a lot of money..."

Then they would be just like Apple. You guys don't want that now, do you?

sticknick January 15, 2007 (Article Rating: )


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